Blueprint to Success™ · Detailed Research
Hollywood Athletic Club
Complete Research Report
6525 W Sunset Blvd, Los Angeles, CA 90028 · Prepared for Bobby and Saeed Nourmad
Prepared by LA Expedite Architecture and Planning · Review prepared November 2026
Research and consultations through November 10, 2026. Agency guidance is not permit approval.
Access protection is required before private client distribution. This development update has not been published.
12 chapters · 43 source page entries
Two roofs. Two separate area estimates.
The proposed open-panel / open-frame roof sign is NOT PERMITTED: its approximately 28-ft supporting building volume is less than the required 40 ft. The source’s approximately 80-ft tower is historical context, not an available alternative for this proposal. A Specific Plan Amendment is a separate, uncertain path; any exemption requires written City confirmation of legal availability.
600–800 SF is a preliminary roof-sign estimate based on 2012 lower-volume measurements, not an approved area. ≈1,245 SF is a separate unused-rights transfer estimate, less existing signage and subject to inventory and eligibility. Section 7.H uses 25% of average wall area; measurements and methodology need City confirmation.
Supplemental research · client clarification · November 13, 2026
Transferable sign rights: two different mechanisms.
Not a citywide right to sell unused signage square footage. These are specific entitlements under the Hollywood Signage Supplemental Use District, not automatic property rights.
- Section 8(A) · Removal-generated sign-area bonus · trade or sale expressly allowed
- Removing a legally permitted sign prohibited by Section 5(B), with final inspection and approval of removal, may generate a qualifying sign-area bonus. That bonus may be traded or sold to another property owner within the district. Eligibility expires three years after removal; this is not a sale of any unused square footage.
- Section 8(C) · Historic-building unused rights · transfer, not an express sale authorization
- Unused sign rights from a qualifying historic building or Historic-Cultural Monument may be transferred to a nonhistoric building within the same district. Section 8(C) does not expressly authorize their sale. Eligible-resource status alone does not establish this property’s qualification; obtain City Planning confirmation. Maximum combined area is based on two times lot street frontage, less existing signs; approximately 1,245 SF remains an unverified gross estimate.
- Section 8(D) · Approval and recorded covenant
- City Planning must approve a transfer plan through the applicable Project Permit Compliance process. Before a recipient LADBS permit, transferor and transferee must execute and record a covenant specifying the total square footage transferred. Section 8(D)(4) limits combined sign area on a receiving facade using transferred rights to 20% of the total wall area of the Principal Building Frontage; this is separate from the roof-sign 25% average-wall-area formula.
A potential financial opportunity may exist through the transfer or sale of qualifying signage rights where specifically authorized by an applicable sign district ordinance. Eligibility requires verification of existing signage, available rights, property designation, receiving-site restrictions, and City Planning approval. No transferable monetary value is assumed until eligibility is confirmed.
Official Ordinance No. 181340 · Section 8 · printed pp. 17–18 ↗Current qualification of the preserved revised research: source references to “sale of unused rights” do not establish Section 8(C) sale authority. The approximately 1,245 SF estimate is not a verified transferable balance, designation finding or valuation. Read original source wording below with this clarification.
Original printed pp. 004–006 · PDF file pp. 5–7
- What we reviewed
- Parcel profile, ZI files, entitlements and original/revised client scope
- Why it matters · LA Expedite reading aid
- The sign district and historic overlays control different aspects of this project.
- Status and next step · reading aid
- Confirm additional parcels and align the contract scope with the October 23 billboard clarification.
What the source says · Original research (table layout and whitespace normalized)
| Property Address | 6525 W Sunset Blvd, Los Angeles, CA 90028Also addressed as: 6523 W Sunset Blvd (official address of the nightclub on site) |
|---|---|
| Property Name | Hollywood Athletic Club (built 1923) |
| APN | 5547-017-038 / Lots 4–8 and 12, M.P. Fillmore Tract (the full building site extends onto additional parcels — to be confirmed) |
| Jurisdiction | City of Los Angeles |
| Community Plan Area | Hollywood |
| Area Planning Commission | Central |
| Neighborhood Council | Central Hollywood |
| Zoning | C2-2D-SN-CPIO (Commercial, Height District 2 with Development Limitation, Hollywood Sign District, Hollywood Community Plan Implementation Overlay) |
| General Plan Land Use | Regional Center Commercial |
| Site Area / Frontage | Approx. 2.07 acres (90,169 sq ft), L-shaped corner site / 200 ft on Sunset Blvd, 422.58 ft on Schrader Blvd |
| Buildings on Site | 2-story club building (28 ft) at the corner; 9-story tower (80 ft) on Sunset; 2-story office building; 1-story duplex; surface parking lot |
| Council District | CD 13 — Hugo Soto-Martinez |
| Census Tract | 1907.01 |
| Building and Safety District | Los Angeles Metro |
| Specific Plan Area | None |
| Sign District Overlay (SN) | Hollywood Signage Supplemental Use District (Ordinance 181,340) — its rules replace the citywide sign rules wherever they differ |
| Historic Status | Eligible historic resource (not a designated landmark) / HistoricPlacesLA: Yes / Community Plan Overlay Historic Preservation Review: Yes |
| Community Plan Overlay | Hollywood — Regional Center Subarea RC2 |
| Existing Entitlements | Nightclub alcohol and live entertainment conditional use (ZA-2012-1252; conditions modified by the Area Planning Commission in 2021) / No sign approvals on file |
| Owner of Record | Sunset Landmark Investment, LLC |
What the source says · Original research (table layout and whitespace normalized)
ZI-2331 / ZI-2330 — Hollywood Signage Supplemental Use District — governs all signs on this property; no sign permit may be issued without a City Planning sign-off
ZI-2519 — Hollywood Community Plan Implementation Overlay — triggers historic preservation review for exterior work on eligible historic buildings
ZI-2492 — Hollywood Historic Resources Survey (2020) — identifies the Hollywood Athletic Club as appearing eligible for the National, California and local registers
ZI-2452 — Transit Priority Areas — informational; it does not exempt impacts to historic resources from environmental review
ZI-2374, ZI-2512, ZI-2534, ZI-2517, ZI-2537 — Enterprise Zone, housing sites, outdoor dining and tree canopy — not related to signage
Note: Three files directly shape this project: the Hollywood Sign District (ZI-2331/2330), the Hollywood Community Plan Implementation Overlay (ZI-2519) and the Historic Resources Survey (ZI-2492). The remaining files relate to housing, economic incentives and other topics and do not regulate signage. The former Hollywood Redevelopment Plan no longer has any effect on City Planning approvals.
What the source says · Original research (table layout and whitespace normalized)
This report evaluates whether the client can install a billboard at the Hollywood Athletic Club — a large-format sign that rents advertising space to outside businesses as a long-term source of revenue. The original request described an LED/digital display on the Sunset Blvd façade; on October 23, 2026 the client clarified that the goal is a billboard. The façade concept is kept in this report only as a comparison. The report also identifies the closest legal alternatives and the official procedures available to pursue a billboard. On November 2, 2026, the findings were reviewed with the City’s Office of Historic Resources and with City Planning’s Hollywood Sign District staff, on November 5, 2026 with Building and Safety, and on November 10, 2026 with the Department of Transportation; their restrictions, opinions and recommendations are summarized in Section 7.
| Proposed Sign | Billboard — off-site advertising sign (third-party advertising content) |
|---|---|
| Locations Considered | Freestanding structure in the Schrader Blvd parking lot, or roof-mounted structure on the 9-story tower |
| Display Type | Static or digital — to be determined by the client |
| Prior Concept (replaced) | LED/digital display on the Sunset Blvd façade — reviewed as a comparison case only |
Original printed pp. 007–009 · PDF file pp. 8–10
- What we reviewed
- Billboard definition, open-frame standard and every documentation status
- Why it matters · LA Expedite reading aid
- A roof-mounted frame without its own pole is different from a prohibited billboard. No design exists yet.
- Status and next step · reading aid
- Inventory signs, request older records and prepare roof drawings and conceptual elevations.
What the source says · Original research (table layout and whitespace normalized)
PROPOSED BILLBOARD — OFF-SITE ADVERTISING SIGN
| Sign Type | Billboard: a sign supported on poles or columns, either freestanding or rising through the roof on its own footing. Client's original concept under evaluation |
|---|---|
| Location | Schrader Blvd parking lot (freestanding) or tower roof (roof-mounted) — not yet selected |
| Dimensions | Not yet defined. For reference, nearby Sunset Blvd signs range from 14 ft × 46–48 ft at 60 ft high (6700 W Sunset) to 24 ft × 26 ft at 49 ft high (6500 W Sunset) Client's original concept under evaluation |
| Content | Third-party advertising — classified by the City as an off-site sign. Client's original concept under evaluation |
| Illumination / Display Type | Static or digital — to be determined. Client's original concept under evaluation. |
| Structural Consideration | A new pole structure or a roof structure on a 1923 building in Fire District No. 1; the roof structure must not compromise historic features |
| Regulatory Category | Off-site sign and "Billboard" sign type — both prohibited for new installations in the Hollywood Sign District (see Section 3) |
OPEN-PANEL ROOF SIGN — CONCEPT REQUIRING CITY PLANNING DETERMINATION
| Sign Type | Open Panel Roof Sign: channel letters, graphic segments or open lighting on an open frame; at least one-third of the sign area must be open |
|---|---|
| Key Limits | On a building at least 40 ft tall — where the building has several volumes, on a volume at least 40 ft tall (City Planning, Nov 2, 2026); not on a sloped roof; 10 ft from roof edges, parapets and appendages; frame left exposed; at least one-third of the sign open; no solid panels; lit only 7 AM–2 AM |
| Advertising Content | The advertising graphic must be built from channel letters, channel graphic segments or open lighting elements (such as neon). Printed vinyl or solid ad panels are not permitted, so changing an advertiser requires refabricating the graphic. |
| Status | The Open Panel Roof Sign type may carry off-site advertising under Ordinance 181,340, but the specific proposed installation is NOT PERMITTABLE at this stage without a favorable written City Planning determination. The potential rooftop classification offered by LADBS is preliminary and subject to plan screening. Project Permit Compliance and full permit drawings must not proceed unless a compliant path is confirmed. |
What the source says · Original research (table layout and whitespace normalized)
No sign design exists yet. The Office of Historic Resources asked for conceptual architectural elevations and renderings as the first submittal; structural and electrical drawings are not needed at that stage. City Planning asked for drawings of the proposed roof location.
The property has no sign permits on file in the online City records (2008–2024). Older records must be pulled and every sign currently on the property must be inventoried, because the Sign District requires all existing unpermitted signs to be legalized or removed before any new sign can be approved.
| REQUIRED DOCUMENT | SCOPE | STATUS |
|---|---|---|
| Pre-2008 Building and Safety permit records (signs, billboards, electrical signs) | All | Records request to be submitted |
| Photo inventory of all existing signs on the property | All | Missing — required |
| Site plan confirming frontages and parcels | All | Partial — from 2012 City case plans |
| Roof plan and height of each building volume (tower and two-story building) | Roof sign | Missing — requested by City Planning |
| Structural framing calculations, connection details and drawings | Roof sign | Missing — required by Building and Safety at plan check |
| Seismic retrofit analysis of the existing building with the added sign load | Roof sign | Missing — required by Building and Safety |
| Secretary of the Interior’s Standards compliance report by a qualified preservation consultant | Roof sign | Recommended — consultant list to be provided by the Office of Historic Resources |
| Conceptual architectural elevations and renderings | All | Missing — first item for Office of Historic Resources and City Planning review |
| Electrical / illumination plans | Roof sign | Missing — a separate electrical permit is likely |
| Clearance Summary Worksheet from Building and Safety, and sign plans with sign descriptions, dimensions and height from the ground | Roof sign | Only if Building and Safety refers the sign to the Department of Transportation |
| Owner authorization (Sunset Landmark Investment, LLC) | All | Missing |
| Copies of nearby billboard permits (6700, 6500 and 6427 W Sunset Blvd) | Reference | City Planning offered to review them |
| State liquor license conditions (License No. 419677) | All | To be confirmed |
Original printed pp. 010–013 · PDF file pp. 11–14
- What we reviewed
- Off-site rules, district code matrix, six comparison properties and historic context
- Why it matters · LA Expedite reading aid
- Older neighboring billboards do not authorize a new billboard. The source's tower-height statement is not a surveyed approval.
- Status and next step · reading aid
- The proposed ≈28-ft supporting volume is below 40 ft: do not rely on a tower alternative or conditional roof-sign feasibility.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
CRITICAL COMPLIANCE ISSUE: LAMC Section 14.4.4 B.11 generally prohibits off-site advertising citywide. However, the Hollywood Sign District (Ordinance 181,340, Section 5.D) allows off-site advertising on certain permitted sign types, including Open Panel Roof Signs. Traditional billboards remain prohibited under Section 5.B. For the proposed Open Panel Roof Sign, a Specific Plan Amendment may be required depending on City Planning's determination of compliance with the Sign District standards.
| Off-Site Sign (Municipal Code) | A sign advertising a business, product, service or event located somewhere other than the property where the sign stands |
|---|---|
| Billboard (Hollywood Sign District) | A sign on poles or columns at least 4 ft above grade that is structurally separate from the building, or supported by its own footing extending through the roof, or cantilevered over a building |
| Applicability to This Project | Both locations considered — a freestanding sign in the parking lot and a pole-supported sign on the tower roof — meet the billboard definition and are prohibited |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
The Hollywood Sign District (Ordinance 181,340, effective November 17, 2010) replaces the citywide sign code wherever its rules differ. The rules that decide this project are summarized below.
| Sign District Rule | Requirement | Effect on This Project |
|---|---|---|
| Sec. 5.B.1 | Billboards prohibited | No new billboard |
| Sec. 5.B.6 / 5.B.10 | Pole signs and solid panel roof signs prohibited | Closes the usual billboard alternatives |
| Sec. 5.D | Off-site advertising allowed on permitted sign types, except wall, awning, monument, pedestrian and ledge signs | Off-site allowed on other permitted types, including open-frame roof, projecting, pillar and marquee signs |
| Sec. 7.C | Digital displays only as wall or marquee signs, and digital wall signs only on four listed street segments | Site is outside the Sunset segment (Cahuenga to Gower); no digital billboard |
| Sec. 7.H | Open Panel Roof Signs permitted on buildings 40–150 ft tall | Tower qualifies (80 ft) |
| Sec. 6.E | Signs on historic buildings require Cultural Heritage Commission approval | Applies to any sign on this property |
CODE FINDING: A new billboard — static or digital, freestanding or on the roof — cannot be permitted at this property under current law. Three independent rules prohibit it: the Sign District ban on billboards (Sec. 5.B.1), the citywide off-site sign ban (Municipal Code Sec. 14.4.4 B.11), and the prohibition on any variance from that ban (Sec. 14.4.4 J). The closest legal option is an open-frame roof sign on the 2-story volume, which may carry outside advertising.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
Billboards stand on several nearby Sunset Blvd properties with the same commercial zoning, the same Sign District and the same Community Plan Overlay as this property. City permit records show that every one of them was permitted before the rules changed: the citywide ban on new off-site signs was first enacted in 2002, the Hollywood Sign District was created in 2004 and amended in 2010, and its current version prohibits billboards. Signs permitted before those dates are "grandfathered" — they may remain and be maintained, but cannot be enlarged, raised, relocated or converted to digital. This property has no billboard on record, so it has no grandfathered rights to continue. City Planning confirmed on November 2, 2026 that, to its knowledge, no new billboard structures have been approved in the Sign District in its roughly 22 years, and that billboards legally existing before then may be refaced or have their content updated.
| Property | Billboard on Record | When Permitted |
|---|---|---|
| 6700 W Sunset Blvd | Freestanding billboard, 14 ft × 46 ft, 60 ft high | 1986 |
| 6500 W Sunset Blvd | Off-site sign 24 ft × 26 ft, 49 ft high; earlier billboard structure | 2001 (Board approval before the 2002 ban); 1961 |
| 6427 W Sunset Blvd | Roof billboard, approx. 500 sq ft | Mid-century |
| 6400 W Sunset Blvd | Former roof sign (building since replaced) | Mid-century |
| 6320 W Sunset Blvd | None — bank signs and banners only | — |
| 6525 W Sunset Blvd (subject) | None on record | — |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
SCOPE CORRECTION: The signed scope describes an LED/digital display on the Sunset Blvd façade; the client has since confirmed the goal is a billboard. For reference, the façade display is also not permittable: digital wall signs are limited to four street segments that do not include this block, wall signs may not carry outside advertising, are limited to 300 sq ft, and may not cover windows. The Office of Historic Resources also noted that signs may not cover windows, which is a Fire Department requirement as well. Recommend confirming whether the contract scope should be updated to reflect the billboard objective.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
The Hollywood Athletic Club is an eligible historic resource: it is listed in the 2020 Hollywood Historic Resources Survey for its role in Hollywood social history, its Mediterranean Revival architecture by Meyer & Holler, and as the site of the first Emmy Awards in 1949. It is not a designated landmark. Under the Sign District, any sign on the building also needs Cultural Heritage Commission approval, and City Planning must find that signs do not block street views of the building’s character-defining features or those of nearby historic buildings, including the Hollywood Chamber of Commerce building directly across Sunset. The Office of Historic Resources advised that the review is generally anticipated to be handled at the staff level, with OHR coordinating with the Hollywood Sign District staff. However, the final review procedure, including any required Cultural Heritage Commission consideration or public hearing, remains subject to the City's determination.
Because a sign approval is discretionary, environmental review (CEQA) applies. A Secretary of the Interior’s Standards compliance report by a qualified preservation consultant is recommended to support the findings.
Original printed pp. 014–014 · PDF file pp. 15–15
- What we reviewed
- All anticipated consultants, their scopes and engagement status
- Why it matters · LA Expedite reading aid
- Roles depend on the selected path; the coordinator does not perform construction.
- Status and next step · reading aid
- Engage a sign designer first and a structural engineer early if pursuing the roof sign.
What the source says · Original research (table layout and whitespace normalized)
The following consultants are anticipated. Roles will be confirmed once the client selects a path (Section 9).
| Role | Scope | Status |
|---|---|---|
| Permit Expediting / Project Coordination | All | Engaged — lead coordinator |
| Historic Preservation Consultant | Secretary of the Interior’s Standards report | Recommended — Office of Historic Resources to provide a list |
| Structural Engineer | Roof sign structure; framing calculations; seismic retrofit analysis of the existing building | Required if the roof sign is pursued |
| Sign Designer / Fabricator | Conceptual elevations and renderings; roof sign design | To be engaged — first step |
| Electrical Engineer | Sign illumination; separate electrical permit | To be engaged if illuminated |
| Land Use Attorney | Specific Plan Amendment | Only if a legislative path is pursued |
Original printed pp. 015–015 · PDF file pp. 16–16
- What we reviewed
- Site frontage, neighbors, overlays and character-defining features
- Why it matters · LA Expedite reading aid
- The whole-site Schrader frontage of 422.58 ft is distinct from the 151.5-ft preliminary building measurement in Section 7.6.
- Status and next step · reading aid
- Confirm source plans, parcel boundaries and actual building dimensions.
What the source says · Original research (table layout and whitespace normalized)
L-shaped corner site at Sunset Blvd and Schrader Blvd, with 200 ft of frontage on Sunset Blvd and 422.58 ft on Schrader Blvd, and a 10 ft alley along the north side. The historic club building occupies the corner; the 9-story tower sits on Sunset Blvd; the surface parking lot opens onto Schrader Blvd.
| Zoning / General Plan | C2-2D-SN-CPIO / Regional Center Commercial / Hollywood Community Plan Area / CD 13 |
|---|---|
| Overlay Districts | Hollywood Sign District; Hollywood Community Plan Implementation Overlay (Subarea RC2); no Specific Plan, no Historic Preservation Overlay Zone, no Community Design Overlay |
| Neighboring Uses | North: 30-unit apartment building; East: office building and 20-unit apartment building; South (across Sunset): studio, hotel and offices; West (across Schrader): retail, utility office, parking, YMCA |
| Historic Setting | Several historic buildings on the block, including the Hollywood Chamber of Commerce building directly across Sunset Blvd |
What the source says · Original research (table layout and whitespace normalized)
City Planning confirmed that the Hollywood Community Plan Implementation Overlay regulates activities that require building, grading and demolition permits and does not regulate signage; signs follow the Sign District. The Overlay does govern exterior work on eligible historic buildings:
Exterior alterations to an eligible historic resource must be found consistent with the Secretary of the Interior's Standards for historic buildings, or be evaluated through environmental review.
City Planning consults the Office of Historic Resources on these findings.
The Office of Historic Resources confirmed the building is an eligible historic resource that counts under the Overlay.
A design that respects the building's character-defining features — its arched wood windows, terra cotta entry, roof terrace and balustrade — is essential to any approval (see Section 3.5).
Original printed pp. 016–018 · PDF file pp. 17–19
- What we reviewed
- Applicable laws, every compliance option, lighting and ZI applicability
- Why it matters · LA Expedite reading aid
- The source lists nine distinct option rows (including relocation); feasible labels remain subject to verification and approvals.
- Status and next step · reading aid
- Confirm sign type and historic review, and seek a written Condition 29 lighting interpretation.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
Municipal Code Article 4.4 (Signs), including Sec. 14.4.4 B.11 (off-site sign ban) and Sec. 14.4.4 J (no relief from the ban)
Municipal Code Sec. 14.4.5 (Department of Transportation traffic hazard review of signs)
Hollywood Signage Supplemental Use District, Ordinance 181,340 (billboard prohibition, sign types, sign area, approvals)
Hollywood Community Plan Implementation Overlay, Ordinance 188,456 (historic preservation review)
State environmental review (CEQA) — historic resource impacts
Nightclub conditional use ZA-2012-1252 (lighting condition)
ZI files listed in Section 6.5
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
A new billboard is prohibited at this property. Any sign carrying outside advertising must be one of the sign types the Sign District allows — in practice, an open-frame roof sign on the tower or a projecting blade sign — and must remain static. No variance, exception or board appeal can authorize a billboard.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Option | Result | Status |
|---|---|---|
| New freestanding billboard (parking lot) | Billboard and pole sign — prohibited | NOT PERMITTABLE |
| New roof billboard on the tower | Billboard / solid panel roof sign — prohibited | NOT PERMITTABLE |
| Digital billboard (any location) | Digital allowed only as wall or marquee sign | NOT PERMITTABLE |
| LED display on Sunset façade (prior concept) | Outside digital segments; wall signs cannot carry outside ads; signs may not cover windows | NOT PERMITTABLE |
| Relocation of an existing billboard to this property | No mechanism exists (City Planning) | NOT AVAILABLE |
| Open-frame roof sign, outside advertising | Off-site content allowed for this sign type in principle; the proposed location/configuration lacks a favorable written City Planning determination. No current project approval. | NOT PERMITTABLE — CURRENT PROPOSAL; AWAITING PLANNING DETERMINATION |
| Projecting blade sign, outside advertising (static, up to 50 × 4 ft) | Permitted sign type; historic review required | CONDITIONALLY FEASIBLE |
| Sale of unused sign rights (≈ 1,245 sq ft) | Transfer to a non-historic building in the Sign District | FEASIBLE |
| Wall signs on the non-historic garden walls (Sunset Blvd) | On-site advertising only; up to 300 sq ft; below 35 ft | FEASIBLE — ON-SITE ONLY |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Applicable Standard | Sign District Sec. 6.E and 6.G (Cultural Heritage Commission approval; no blocking of views of historic features); Community Plan Overlay historic review; CEQA historic resource analysis; nightclub Condition 29: "All lighting shall be shielded and directed onto the site. No floodlighting is permitted." |
|---|---|
| Risk for This Project | A sign on an eligible historic building draws close review of its placement, scale and attachment; an illuminated sign facing off the site may be questioned under the nightclub lighting condition |
| Recommended Action | Submit conceptual elevations to the Office of Historic Resources by email; meet with Hollywood Heritage once a concept exists; request the Zoning Administrator’s written view on how Condition 29 applies to sign lighting |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| ZI File | Subject | Applicability to This Scope |
|---|---|---|
| ZI-2331 / 2330 | Hollywood Sign District | Governs — billboard prohibition and sign rules |
| ZI-2519 | Hollywood Community Plan Implementation Overlay | Applies — historic preservation review |
| ZI-2492 | Hollywood Historic Resources Survey | Applies — building is an eligible historic resource |
| ZI-2452 | Transit Priority Areas | Informational — historic impacts still reviewed |
| ZI-2374 | State Enterprise Zone | Not triggered — parking and floor area incentives |
| ZI-2512 / 2534 | Housing Element sites | Not triggered — housing development only |
| ZI-2517 / 2537 | Outdoor dining; tree canopy | Not triggered — unrelated to signage |
Original printed pp. 019–029 · PDF file pp. 20–31 · Exhibit A PDF 31 unnumbered
- What we reviewed
- Agency matrix, exact consultations, precedents, preliminary area estimate, material table and Exhibit A
- Why it matters · LA Expedite reading aid
- OHR initially suggested the low roof; Planning subsequently clarified ≥40-ft supporting volume. Neither consultation is an approval.
- Status and next step · reading aid
- Survey the tower and lower roof; separate the preliminary 600–800 SF roof-sign estimate from ≈1,245 SF unused transfer rights.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| AGENCY | ROLE | STATUS |
|---|---|---|
| City Planning — Hollywood Sign District staff | Sign classification, written interpretation and Project Permit Compliance approval | Written guidance received Nov 2, 2026; drawings requested |
| Office of Historic Resources (OHR) | Preliminary historic-resource design guidance; evaluate the proposed open-panel sign concept subject to City Planning determination. | Meeting Nov 2, 2026; no conceptual objection to the sign type. Further review depends on City Planning’s determination and design. |
| Cultural Heritage Commission (CHC) | Historic approval or concurrence as required by Ordinance 181,340, Section 6.E; final review process determined by the City. | No formal determination or approval. Any CHC consideration depends on City Planning’s determination and the proposed design. |
| Hollywood Heritage | Preservation stakeholder; opposition could lead to a Cultural Heritage Commission hearing | To be consulted once a concept exists |
| Building and Safety | Permit records research; sign, structural and electrical plan check; seismic retrofit review; sign pre-inspection | Counter consultation held Nov 5, 2026; records request to be submitted |
| Fire Department | Review within Building and Safety plan check; no signs covering windows | Clearance added at plan check if needed |
| Department of Transportation | Traffic hazard sign review, if Building and Safety refers the sign through a Clearance Summary Worksheet | Courtesy comments received Nov 10, 2026; referral determined by Building and Safety |
| Area Planning Commission (Central) | Public hearing for an exception to sign standards, if needed | Not yet required |
| City Council / Council District 13 / Planning and Land Use Management. | Specific Plan Amendment (required for a traditional billboard); citywide sign ordinance | Not yet engaged |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
Guidance from the City’s Office of Historic Resources, which advises the Sign District staff on signs proposed for historic buildings.
RESTRICTIONS
| Historic Status | Eligible historic resource listed on HistoricPlacesLA; not designated. It counts under the Hollywood Community Plan Implementation Overlay. |
|---|---|
| Windows | Signs may not block windows. This is also a Fire Department requirement. |
| Character-Defining Features | All character-defining features must be preserved, including the roof terrace and balustrade. |
OPINIONS
| Sign Type | The open panel roof sign is a historic type of sign that the Sign District was written to allow. The building is not known to have had one. |
|---|---|
| Suggested Location | The flat area of the lower (two-story) roof, oriented toward the corner, rather than the top of the tower. A sign there "doesn’t sound like it would be complicated," with a structural engineer designing the support. |
| Garden Walls | The two blank walls in front of the garden on Sunset Blvd are not historic and could receive signage. |
| Design | Illuminated, with concealed lighting or backlighting; neon encouraged; plain vinyl not favored. Structure exposed with the graphic in the middle; one- or two-sided; smaller in scale than the Roosevelt Hotel sign. |
| Reference Signs | The Roosevelt Hotel (6933 Hollywood Blvd) and a rooftop sign on Hollywood Blvd near N Orange Dr were shown as examples (Section 7.3). Some signs of this kind are grandfathered under earlier rules. |
City Planning subsequently clarified that the Open Panel Roof Sign must be installed on a building volume at least 40 feet tall. The approximately 28-foot-high two-story roof does not meet this requirement under the current interpretation. Any request for relief would require separate confirmation of eligibility and procedure from City Planning.
RECOMMENDATIONS & PROCESS
| Review Level | Based on preliminary guidance from the Office of Historic Resources (OHR), Cultural Heritage Commission review under Sign District Section 6.E is anticipated to be handled at the staff level. However, the final review procedure and approval requirements will be determined by the City. |
|---|---|
| Public Hearing | A public hearing is not currently anticipated based on preliminary OHR guidance. However, the City may require additional Commission consideration or a public hearing depending on the proposed design, applicable review procedures, or public opposition. |
| Stakeholders | Meet with Hollywood Heritage once a concept exists. The Neighborhood Council may also comment. |
| Historic Report | A Secretary of the Interior’s Standards compliance report is not necessarily required but would strengthen the findings. The Office will provide a list of consultants. |
| First Submittal | Conceptual architectural elevations and renderings, by email. Structural and electrical drawings are not needed at this stage. |
| Research | Review historic photographs (Los Angeles Public Library) for past signage on the building. |
| Timing | The Office of Historic Resources review is relatively quick; the Sign District staff review is expected to take months. |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
Written responses from Dylan Lawrence, City Planning Associate, Central Project Planning, who implements the Hollywood Signage Supplemental Use District, and from Valentina Knox-Jones, City Planner (October 30, 2026).
RESTRICTIONS
| Billboards | Prohibited in the Sign District (Sec. 5.B). "To my knowledge, the city has not approved any new billboard structures in the Sign District" in its roughly 22 years. Billboards legally existing before then may be refaced or have their content updated. |
|---|---|
| Relocating a Billboard | "There are no mechanisms to transfer an existing billboard to another building." The removal bonus (Sec. 8.A) adds sign area only and cannot be used to erect a new billboard. |
| Traditional Billboard | "Would not be permitted without approval of a Specific Plan Amendment, which requires a full vote by the City Council." The same applies to off-site advertising on any sign type not allowed under Sec. 5.D. |
| Roof Sign Location | Must be on the roof of a building at least 40 ft tall. "If the building has multiple volumes, it must be located on a volume that is at least 40 feet in height." |
| Roof Sign Standards | All of Sec. 7.H applies: frame exposed; no solid panel; not on a sloped roof; 10 ft from roof edges, parapets and appendages; at least one-third open, with the rest only channel letters, channel graphic segments or open lighting; total area no more than 25% of the average wall area; 100 ft spacing from other roof signs and billboards; lit only 7 AM–2 AM. |
DETERMINATIONS
| Off-Site Advertising | "Yes, Open Panel Roof signs are eligible for off-site advertising." |
|---|---|
| On-Site Advertising | Permitted sign types may carry on-site advertising, subject to the applicable Sign District restrictions |
| Approval Required | Open panel roof signs require Project Permit Compliance approval. |
| Community Plan Overlay | The Overlay "regulates activities that require building, grading, and demolition permits; and does not regulate signage." The parcels along Sunset Blvd must comply with the Sign District. |
RECOMMENDATIONS
| Code Review | Read all of Sec. 7.H in detail before deciding whether to pursue an open panel roof sign. |
|---|---|
| Historic Review | Consult early with the Office of Historic Resources. |
| Drawings | Provide drawings of the proposed roof location for further feedback. |
| Alternatives | Identify the specific alternatives to be reviewed. |
| Nearby Billboards | Provide copies of the nearby billboard permits; City Planning offered to review them. |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
Left: Roosevelt Hotel, 6933 Hollywood Blvd (Google Street View, September 2025). Right: rooftop sign on Hollywood Blvd near N Orange Dr (Google Street View, July 2022). Both were shown as examples of the open-frame roof sign look. A new open panel roof sign must meet Sign District Sec. 7.H: at least one-third of the sign open, the rest only channel letters, channel graphic segments or open lighting, and no solid panels.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
Guidance from a Building and Safety building engineer on permitting an open panel roof sign at the property. Building and Safety issues the sign, structural and electrical permits after the City Planning and historic clearances.
RESTRICTIONS
| Structural Documents | Plan check requires "all the connection details and then how much load you are adding into the existing structure. So, you have to provide an updated framing calculations and the drawings for that." |
|---|---|
| Seismic Retrofit | Adding the roof sign "definitely triggers the seismic retrofit. You will have to include that load into the existing structure if they can actually handle the seismic after the addition of the roofline. So, that will be required." |
| Sign Pre-Inspection | Required for an open panel roof sign. |
| Clearances | Historic, Community Plan Overlay and City Planning clearances are required. No other height, length or area limits were identified by Building and Safety: "I don’t see any problem right now." |
OPINIONS
| Sign Classification | A sign on a metal frame over a flat area of the roof, without its own pole, "should be considered" a roof sign: "It’s not a billboard." The final classification is made when the plans are screened: "You need to go through the screening first." |
|---|---|
| Fire Department | Reviewed through plan check: "Once you submit the plan, they will add a clearance or not." Most likely not routed for a separate review. |
| Department of Transportation | A traffic review clearance was not identified as required at this stage: "That one can be added during the plan check." Department of Transportation: (213) 485-1062. |
| Electrical | Depends on the size of the sign: "I think you will have to submit a separate electrical permit." To be confirmed with the Building and Safety electrical section. |
RECOMMENDATIONS & PROCESS
| Plan Check Routing | "These type of signs will be routed to the back room, the regular plan check, which will most likely take longer than the over-the-counter or expanded plan check counter." |
|---|---|
| Timeline | "Most likely three to four months," depending on how quickly corrections are returned; "if you don’t really respond, it can take years." |
| Fees | Based on the construction valuation of the sign. The Building and Safety website offers an online fee estimator. |
| Reference Material | Building and Safety offered its sign manual describing allowable signs, requirements and restrictions. |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
Written courtesy comments from the Department of Transportation Downtown One Stop office (Development Services Center, 201 N Figueroa St, Room 550; 213-482-0090), which has jurisdiction over sign reviews for this property. The property is not within 500 ft of a freeway; the nearest freeway, US-101, is approximately half a mile to the north.
RESTRICTIONS
| Review Trigger | Under Municipal Code Sec. 14.4.5, "signs that will be visible from and are located within 500 feet of the main traveled roadway of a freeway can trigger a review." |
|---|---|
| Traffic Control Devices | The review asks: "Will the sign or it’s support structure obstruct a motorist view of any traffic control device?" |
| Driver Decision Points | The review asks whether approaching motorists face decision-making tasks "(horizontal curve, lane drop, merge or weave area, or changeable message sign) within 500’ of the proposed sign location." |
| Pedestrian Crosswalks | The review asks: "Is the sign proposed along a block that has a mid-block pedestrian crosswalk?" |
DETERMINATIONS
| Who Decides | "Typically, LADBS (LA Department of Building & Safety) will determine whether a sign will require LADOT review and you will be sent over to our department through a Clearance Summary Worksheet (CSW) from LADBS." |
|---|---|
| Status of Comments | "Please note that these are courtesy comments, once accepted for review we will provide you with official comments, if any." |
RECOMMENDATIONS & PROCESS
| Illumination Colors | "When a sign is proposed at/near a signalized intersection it is best to avoid the colors red, amber, and green as they may be confused as a traffic control device." |
|---|---|
| Submittal | "The applicant will be required to provide us with the Clearance Summary Worksheet from LADBS and Sign Plans that include sign descriptions, dimensions, and height from the ground." |
| Fee | "A fee of $595 for the Hazard Sign Review will be required." |
| Timing | Whether a Department of Transportation review applies is decided by Building and Safety during plan check, once detailed sign plans have been prepared. |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
Based on the preliminary measurements identified in Exhibit A – 2012 Zoning Administrator (ZA) case records, the proposed Open Panel Roof Sign is estimated to have an approximate area of 600–800 square feet.
Exhibit A provides preliminary building dimensions, including approximately 200 feet along Sunset Boulevard, 151.5 feet along Schrader Boulevard, and an estimated two-story building height of 28 feet. These measurements serve as an initial reference for evaluating potential sign dimensions under Section 7.H of the Hollywood Signage Supplemental Use District.
The estimated 600–800 SF sign area is preliminary and has not been confirmed as the maximum allowable area. The final dimensions and feasibility will depend on:
Additional consultation with the Hollywood Sign District to confirm the applicable sign-area calculation methodology and regulatory requirements.
Further review of existing architectural site plans, building elevations, and as-built documentation.
Verification of actual building dimensions, roof configuration, and available installation area.
Formal review and determination by City Planning's Hollywood Sign District staff and the Los Angeles Department of Building and Safety (LADBS).
Disclaimer: This estimate is provided for preliminary feasibility purposes only and does not represent an approved or guaranteed sign area. Final dimensions, allowable sign area, and installation eligibility remain subject to verification and approval by the applicable City agencies.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Material / Component | Hollywood Sign District Ordinance 181,340 | LAMC / Building Code | Preliminary Assessment |
|---|---|---|---|
| Structural steel framework | Exposed structural framework required (§7.H.1.b). | Metal or approved noncombustible construction (§91.6210.1). | Potentially acceptable, subject to engineering review |
| Aluminum channel letters | Channel letters expressly allowed (§7.H.4.b). | Metal construction permitted (§91.6210.1). | Potentially acceptable |
| Neon lighting elements | Open lighting elements allowed (§7.H.4.b). | Electrical installation and grounding requirements (§91.6206; §91.6210.1). | Potentially acceptable, subject to electrical approval |
| LED channel letters | Potentially acceptable as illuminated channel letters; no solid panels (§7.H). | Electrical and material requirements (§91.6206–6207). | Potentially acceptable |
| Acrylic / plastic letter faces | Approved plastics allowed under fire-safety provisions (§5.G). | Approved plastics subject to §91.6207.1 and applicable electrical provisions. | Subject to material approval |
| Channel graphic segments | Expressly allowed (§7.H.4.b). | Metal or approved materials; applicable fire and electrical requirements. | Potentially acceptable |
| Solid metal advertising panel | Solid panels expressly prohibited (§7.H.1.d). | Noncombustible material alone does not establish zoning compliance. | Prohibited |
| Vinyl / fabric advertising banner | Does not satisfy the prescribed open-panel sign-face configuration. | Material approval does not override Sign District restrictions. | Not an acceptable proposed configuration |
| Full-face digital LED screen | Digital displays subject to separate sign-type regulations (§7.C). | Electrical construction standards apply. | Not permitted as an Open Panel Roof Sign |
In the revised edition, this page's content continues on the preceding page.
Exhibit A — 2012 ZA Case Plot Plan
Document figure entry — PDF file page 31. The transcript contains no parsed text for this full-page plan. The owner identifies an approximately 28-ft lower two-story commercial volume and approximately 80-ft nine-story tower in the original exhibit.
Original source plan must be consulted for measurements. This entry is not a reproduced drawing, surveyed plan, or fabricated image. It supports the distinction between building volumes and the preliminary measurement discussion in Section 7.6.
Original printed pp. 030–032 · PDF file pp. 32–34
- What we reviewed
- Original Sections 8.1–8.6 and their complete risk/mitigation rows
- Why it matters · LA Expedite reading aid
- The source's shorthand on staff-level historic review must be read with Section 7.1: the City may require Commission review or a hearing.
- Status and next step · reading aid
- Use the agency-first executive playbook for all ten scenarios; transfer eligibility is an added verification scenario grounded in Sections 6, 7 and 9.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Risk | Level | Mitigation |
|---|---|---|
| Client invests in billboard design before confirming it cannot be permitted | HIGH — prohibited under current law | For the proposed traditional billboard, a Specific Plan Amendment is required; separately evaluate sale of unused sign rights. Do not advance Open Panel Roof Sign design without written City Planning determination. |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Risk | Level | Mitigation |
|---|---|---|
| Historic Resource review of the proposed Open Panel Roof Sign remains contingent on City Planning’s determination and final sign design. | MEDIUM — OHR indicated no issue with the open-panel sign type in principle, but no final historic approval has been issued. | OHR indicated no issue with the open-panel sign type in principle, but review remains dependent on City Planning’s determination. Obtain that determination first; if favorable, submit design elevations for historic review. |
| Cultural Heritage Commission review of the proposed Open Panel Roof Sign may still be required depending on the City’s final review procedure and the proposed design. | MEDIUM — staff-level review is anticipated based on preliminary guidance, but final Commission involvement remains subject to the City’s determination. | Coordinate with the City after Planning’s determination to confirm whether Cultural Heritage Commission review is required. If required, prepare and submit the necessary documentation and coordinate compliance with any Cultural Heritage Commission requirements. |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Risk | Level | Mitigation |
|---|---|---|
| Signs currently on the property have no permits on record and block approval of any new sign | MEDIUM | Complete the sign inventory and records request; legalize or remove unpermitted signs before applying |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Risk | Level | Mitigation |
|---|---|---|
| Sign lighting questioned under Condition 29; alcohol advertising restricted if included in the State liquor license conditions | MEDIUM | Obtain the Zoning Administrator's written view on Condition 29; review the liquor license conditions; exclude alcohol ads from any advertising agreement |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Risk | Level | Mitigation |
|---|---|---|
| Traditional billboard requires a Specific Plan Amendment and discretionary City Council approval. | HIGH — required, uncertain outcome | Plan for approximately 1–2 years for the required legislative process; timeline is preliminary and approval is not guaranteed. |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Risk | Level | Mitigation |
|---|---|---|
| No roof area qualifies: the supporting volume must be at least 40 ft tall and flat, with 10 ft setbacks from edges and appendages | HIGH | Survey the height and flat roof area of each building volume; send drawings to City Planning before design |
| Adding the sign triggers a seismic retrofit of the existing building, which may add significant structural cost | HIGH | Engage a structural engineer early; evaluate the existing structure with the added sign load before final design; include retrofit cost in the revenue analysis |
| Building and Safety refers the sign to the Department of Transportation for a traffic hazard review during plan check | LOW — determined at plan check | Keep the sign and its structure clear of motorists’ view of traffic signals; avoid red, amber and green illumination; budget the $595 review fee |
| Advertising must be built from channel letters, graphic segments or open lighting; changing advertisers requires refabrication | MEDIUM | Structure revenue as a long-term sponsor or naming agreement rather than rotating campaigns |
In the revised edition, this page's content continues on the preceding page.
Original printed pp. 033–033 · PDF file pp. 35–35
- What we reviewed
- Five prospective phases and separate long-term legislative path
- Why it matters · LA Expedite reading aid
- The proposed roof sign is not permitted below 40 ft. Source coexistence language is not a current approval path; sign-rights eligibility is a separate Section 8 inquiry.
- Status and next step · reading aid
- Begin records and site verification; do not treat phase windows as completed work.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
A new traditional billboard is not permittable under current Hollywood Sign District regulations, as confirmed by City Planning. For Bobby, if h decide to pursue an open panel roof sign, the required regulatory path is a Specific Plan Amendment to the Sign District, subject to City Council approval. A separate potential financial option is the sale or transfer of verified unused sign rights, subject to City Planning confirmation and an inventory of existing signage. An Open Panel Roof Sign is not a presently permittable project recommendation without a favorable written City Planning determination of the specific proposal.
Phase 1 — Records & Site Verification. We’ll request all pre-2008 Building and Safety permit records, survey the height and flat roof area of each building volume, inventory every existing sign, and review historic photographs of the building.
Phase 2 — Conceptual Design. Prepare preliminary conceptual elevations and renderings for City Planning evaluation of the proposed signage configuration. This preliminary work does not authorize preparation of a full permit package.
Phase 3 — Agency Review. Submit the preliminary concept and applicable existing-site information to the Hollywood Sign District for formal guidance; coordinate with the Office of Historic Resources and Cultural Heritage Commission as applicable and seek the City Planning determination before advancing the design.
Phase 4 — City Planning Determination & Client Direction. Provide Bobby with City Planning’s written determination regarding whether the proposed sign configuration can proceed under the existing Sign District regulations. Confirm the Specific Plan Amendment as the required entitlement route for an open panel roof sign, subject to verification and City Planning approval. Do not authorize full consultant design or permit drawings before this determination.
Phase 5 — Conditional Entitlements & Permit Package. Depending on the written City Planning determination, determine whether the project can proceed with a Project Permit Compliance (PPC) application and preparation of a complete permit package, including required consultant reports, architectural, structural and electrical plans, and any historic documentation. If City Planning determines the proposed sign is not permissible under current regulations, do not proceed with a PPC or LADBS permit package for that configuration.
Required Legislative Path — Specific Plan Amendment. To pursue open panel roof sign, an amendment to the Hollywood Sign District regulations must be approved by the City Council. This is a required entitlement, not an optional substitute for ordinary Project Permit Compliance, and approval is not guaranteed.
Original printed pp. 034–035 · PDF file pp. 36–37
- What we reviewed
- Estimated overlapping phases and every agency/consultant fee line
- Why it matters · LA Expedite reading aid
- The $595 LADOT fee is conditional on referral; no construction budget or revenue guarantee is established.
- Status and next step · reading aid
- Obtain City fee confirmation and consultant proposals. Regular LADBS plan check is estimated at 3–4 months.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Phase | Timeline | Key Activities |
|---|---|---|
| Phase 1: Records & Site Verification | Weeks 1–4 | Records request; roof survey of each building volume; historic photo research |
| Phase 2: Conceptual Design | Weeks 4–8 | Preliminary concepts/elevations and renderings for City Planning determination |
| Phase 3: Agency Review | Weeks 6–12 | Office of Historic Resources review by email; City Planning written feedback; Hollywood Heritage meeting |
| Phase 4: Planning Determination & Client Direction | Months 3–5 | Provide written City Planning determination to client; identify required Specific Plan Amendment path or verified sign-rights alternative |
| Phase 5: Conditional Entitlements & Permits | TBD — dependent on Planning determination | Only if City Planning authorizes an applicable path: entitlement/PPC as appropriate, then full consultant documents and LADBS permit package |
| Required: Specific Plan Amendment (traditional billboard) | 1–2 years | Required amendment to Hollywood Sign District regulations and City Council decision; estimated duration, no approval guarantee |
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Item | Scope | Estimated Range |
|---|---|---|
| Building and Safety — Records Research | All | Nominal — per City fee schedule |
| City Planning — Project Permit Compliance | Roof sign / transfer | Per City fee schedule — confirm at pre-application |
| City Planning — Transfer of Sign Rights | Sale of sign rights | Equal to a Commission conditional use filing fee |
| Secretary of the Interior’s Standards Report | Roof sign | Per consultant proposal |
| Structural Engineering — Framing Calculations & Seismic Retrofit Analysis | Roof sign | Per consultant proposal; retrofit construction cost to be determined |
| Building and Safety — Sign, Structural & Electrical Plan Check | Roof sign | Based on construction valuation — Building and Safety online fee estimator |
| Department of Transportation — Hazard Sign Review | Roof sign, if referred | $595 |
All fees are estimates for budgeting purposes. Actual fees are determined by the City at formal submittal.
Original printed pp. 036–038 · PDF file pp. 38–40
- What we reviewed
- All recommendation rows, overall conclusion and report-specific limitations
- Why it matters · LA Expedite reading aid
- Traditional billboard is legislative-only; the open-frame roof sign is NOT PERMITTABLE as proposed; a Specific Plan Amendment is required.
- Status and next step · reading aid
- Obtain City Planning’s written determination, share it with Bobby, then decide on the entitlement before any permit drawings.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| New Billboard | Not permittable — prohibited by the Hollywood Sign District and the citywide off-site sign ban; City Planning confirmed no new billboard structures have been approved in the district in about 22 years |
|---|---|
| Relocating a Billboard Here | Not available — City Planning confirmed no mechanism exists to transfer an existing billboard to another building |
| Digital Billboard / Façade LED | Not permittable — digital signs are limited to wall and marquee signs on four street segments that exclude this block |
| Why Neighbors Have Billboards | Same commercial zoning and overlays; their billboards were permitted before the 2002 ban and are grandfathered |
| Open-Frame Roof Sign | NOT PERMITTABLE under the current proposed configuration. Although the sign type may carry off-site advertising in principle, the project has not received a favorable City Planning determination on its specific location, height, configuration or other Sign District requirements. No PPC or permit package should proceed unless City Planning provides written determination of a compliant path. |
| Building Permits | Do not prepare or submit a full permit package until a favorable City Planning determination and the necessary entitlement path are confirmed. If permitted to proceed, structural framing/seismic evaluation, any resulting upgrades, sign pre-inspection and possible electrical permit will be reviewed by LADBS. |
| Traffic Review | Department of Transportation review applies only if Building and Safety refers the sign during plan check; the property is not within 500 ft of a freeway; $595 review fee if referred; red, amber and green illumination should be avoided near the signal |
| Sale of Unused Sign Rights | Potential option — gross frontage-based sign-area allowance estimated at approximately 1,245 sq ft before deducting existing signs; transferable amount and eligibility require records review, full sign inventory and City Planning confirmation. |
| On-Site Signs | Feasible — all sign types may carry on-site advertising; the Office of Historic Resources identified the non-historic garden walls on Sunset Blvd as a possible location |
| Historic Status | Eligible historic resource — the Office of Historic Resources did not identify a conceptual historic-design objection to the open-frame sign type. Cultural Heritage Commission consideration remains dependent on the specific proposal and City Planning determination; final historic approvals have not been issued. |
| Required Billboard Entitlement | Specific Plan Amendment required to pursue a traditional billboard; City Council approval is necessary and not guaranteed. Preliminary schedule: 1–2 years (planning estimate, subject to City processing). |
OVERALL: The client’s intended traditional billboard at 6525 W Sunset Blvd is NOT PERMITTABLE under the current Hollywood Sign District regulations. City Planning confirmed that new traditional billboards are prohibited and that an existing billboard cannot be relocated to this property. To pursue the intended billboard, a Specific Plan Amendment approved by City Council is REQUIRED; approval is not guaranteed. A separate potential opportunity is the sale of unused sign rights after the existing signs and transferable balance have been verified and City Planning has approved the transfer. While Open Panel Roof Signs may carry off-site advertising in principle, the proposed project must be treated as NOT PERMITTABLE unless and until City Planning issues a favorable written determination for a specific compliant configuration. The Office of Historic Resources did not raise a conceptual objection to this sign type, but the historic review and any Cultural Heritage Commission action depend on City Planning’s determination and the proposed design. Next step: obtain the written determination, share it with Bobby, and only then decide whether to pursue the necessary entitlement and prepare consultants’ reports and permit drawings.
In the revised edition, this page's content continues on the preceding page.
All research, analysis, and regulatory interpretation in this report has been prepared using publicly available codes, ordinances, City records, and permit documents for this and nearby properties. This report is not responsible for the final interpretations, determinations, or policy positions of the City of Los Angeles or any other regulatory agency. Actual fees, timelines, and requirements are determined by the City at formal submittal.
Original printed pp. 039–041 · PDF file pp. 41–43
- What we reviewed
- Four reference categories and all seventeen glossary definitions
- Why it matters · LA Expedite reading aid
- Private source research is preserved here; references are not represented as hosted documents or permit approvals.
- Status and next step · reading aid
- Consult original records and plans for measurements and formal agency interpretations.
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
ZIMAS Parcel Profile Report — APN 5547-017-038 (6525 W Sunset Blvd, Los Angeles, CA 90028)
ZIMAS Parcel Profile Reports — 6700, 6500, 6427, 6400 and 6320 W Sunset Blvd
HistoricPlacesLA — Hollywood Athletic Club resource report
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
Municipal Code Article 4.4 (Signs), Sec. 14.4.2 and 14.4.4
Hollywood Signage Supplemental Use District, Ordinance 181,340 (effective November 17, 2010)
Hollywood Community Plan Implementation Overlay, Ordinance 188,456
ZI-2330, ZI-2331, ZI-2374, ZI-2452, ZI-2492, ZI-2512, ZI-2517, ZI-2519, ZI-2534, ZI-2537 (Los Angeles City Planning, Zoning Information Files)
City Planning — Citywide Sign Regulations Fact Sheet
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
Zoning Administrator cases ZA-2012-1252 (2012; plan approval and Area Planning Commission decision, 2021) and ZA-2002-1315
Building and Safety permit records for APN 5547-017-038 (2008–2024)
Building and Safety sign and billboard permit records for 6700, 6500, 6427, 6400 and 6320 W Sunset Blvd
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
Office of Historic Resources — meeting of November 2, 2026
City Planning, Hollywood Sign District — emails from Dylan Lawrence, November 2, 2026; Valentina Knox-Jones, October 30, 2026
Building and Safety — counter consultation of November 5, 2026
Department of Transportation, Downtown One Stop — email of November 10, 2026
What the source says · Original research (table layout and whitespace normalized)
Current clarification: The proposed ≈28-ft supporting volume fails the 40-ft rule; tower descriptions are source context, not an alternative for this proposal. Source “sale of unused rights” language is qualified by Sections 8(A), 8(C) and 8(D). Read the supplemental Section 8 research.
| Off-Site Sign | A sign advertising a business, product, service or event located somewhere other than the property where the sign stands. Prohibited citywide unless a specific exception applies. |
|---|---|
| Billboard (Sign District) | A sign on poles or columns that is freestanding, rises through the roof on its own footing, or is cantilevered over a building. Prohibited in the Hollywood Sign District. |
| Open Panel Roof Sign | A roof sign made of channel letters, graphic segments or open lighting on an open frame, with at least one-third open area. Permitted in the Hollywood Sign District and may carry outside advertising. |
| Grandfathered (Legal Non-Conforming) Sign | A sign legally permitted before the rules changed. It may remain and be maintained but cannot be enlarged, relocated or converted to digital. |
| Project Permit Compliance | A City Planning review confirming that a proposal complies with the Sign District; required for roof, projecting, digital and larger signs, and for transfers of sign rights. |
| Plan Check | Building and Safety’s review of construction drawings and calculations before a permit is issued. Signs of this kind go to regular plan check rather than the over-the-counter review. |
| Seismic Retrofit | Structural strengthening of an existing building so it can resist earthquake forces. Building and Safety indicated that adding a roof sign here triggers this analysis. |
| Sign Pre-Inspection | A Building and Safety site inspection required for an open panel roof sign permit. |
| Clearance Summary Worksheet | The Building and Safety form listing the clearances other agencies must give before a permit is issued. It is how a sign is sent to the Department of Transportation for a hazard review. |
| Transfer of Unused Sign Rights | Sale of a historic building's unused sign area to a non-historic building in the Sign District, recorded by covenant. |
| Specific Plan Amendment | An amendment to the Sign District ordinance itself, approved by a full City Council vote. City Planning identified it as the only path to a traditional billboard in the district. |
| Office of Historic Resources | City Planning’s historic preservation office. It reviews signs proposed on historic buildings and advises the Sign District staff and the Cultural Heritage Commission. |
| Hollywood Heritage | A Hollywood historic preservation organization. The Office of Historic Resources recommended consulting it once a sign concept exists. |
| Historic Resource Assessment | A report by a qualified preservation consultant evaluating a historic building and how a proposed project affects it. |
| Environmental Review (CEQA) | The California Environmental Quality Act review required for discretionary City approvals; impacts on historic buildings must always be evaluated. |
| Cultural Heritage Commission | The City commission, supported by the Office of Historic Resources, that reviews work and signs on historic buildings. |
| Zoning Information File (ZI) | A City Planning file documenting a zoning policy, overlay or regulation that applies to identified parcels. |
In the revised edition, this page's content continues on the preceding page.
Source transcript by page
All supplied text is preserved in page order with normalized whitespace, typography and table layout. Printed numbering is transcribed, not inferred from a blanket offset. PDF 31 has no supplied parsed text and is represented only as a document figure entry. Introductory claims are original report copy, not new guarantees. The proposed roof sign is not permitted below 40 ft; source tower and sale references must be read with the current qualifications and supplemental Section 8 research above.
LA Expedite's Role & Permit Authorization
LA Expedite is not a contractor, subcontractor, or builder and provides no construction services. With written authorization from the Client, property owner, or contractor/construction company, LA Expedite may act as that party’s designated permit agent—including on behalf of the contractor’s company—only where the governing jurisdiction permits and subject to required authorizations, signatures (including owner signatures where required), and qualified permit applicants. Its role is limited to representation and coordination of applications, processing, approvals, and agency communications. Permit-agent status does not make LA Expedite the contractor or permit holder or transfer construction or permit obligations. All permits and related legal responsibilities remain with the owner, contractor, authorized applicant, or designated permit holder as required by the jurisdiction.
Confidential. Not a permit, entitlement or legal opinion. Actual fees, timelines and requirements are determined by the City at formal submittal.
Original introductory pages
BLUEPRINT TO SUCCESS REPORT
Project Address:
6525 W Sunset Blvd, Los Angeles, CA 90028
Client:
Bobby and Saeed Nourmad
(310) 363-7973 www.laexpedite.com info@laexpedite.com100 Oceangate Blvd, Suite 1200, Long Beach, CA 90802
OUR MISSION
At LA Expedite, we eliminate the stress of navigating complex regulations so you can focus on building and growing. We streamline the preconstruction process, turning red tape into results - making your vision possible, faster.
Why Choose LA Expedite?
We do more than expedite permits - we lead your project through every regulatory hurdle with clarity and precision. Backed by over 40 years of experience and 7,500+ successful projects, we're your trusted partner for permit expediting, project management, and engineering.
WHAT SET US APART?
| 01 | A One-Stop Hub for All Your NeedsFrom feasibility studies to permitting, LA Expedite delivers complete services under one roof. Our signature process ensures a smooth path from strategy to execution - so you can focus on growing your business and finishing your projects. |
|---|---|
| 02 | Expertise That’s UnmatchedWe live and breathe construction - our architects, engineers, and project managers deeply understand codes, jurisdictions, and permitting, delivering results that save you time, money, and stress. |
| 03 | Speed and Precision with Our Signature ProcessOur signature process accelerates permit approvals with precision by assigning specialists who anticipate roadblocks, maintain proactive city communication, and ensure fast, efficient results. |
| 04 | A Dedicated Team, Ready to ActWhen you work with LA Expedite, you gain a committed partner whose team brings excellence, accountability, and urgency to every phase of your project - from first submission to final approval. |
| 05 | A Proven Track Record in Fast PermittingThere isn’t a permit we haven’t obtained - backed by decades of city relationships, we fast-track approvals and keep your project on time. |
TABLE OF CONTENTS
- Project Background & Review 2. Sign Program Specification 3. Permit Research & Analysis 4. Consultants Involved in the Project 5. Land Assessment 6. Regulatory & Compliance Review 7. Agency Approval Matrix 8. Risk Assessment & Mitigation Strategy 9. Path Forward Strategy 10. Timeline & Fee Snapshot 11. Final Recommendation Summary 12. References & Glossary